E-Commerce is emerging as a great alternative to traditional ‘Bricks and Mortar’ business to increase the reach, using technology as an enabling platform.
E-Commerce localisation essentially means translating the businesses online profile and all its digital assets like blogs, images etc. into the language of its target customers. The translation process incorporates local cultural sensitivities and practices which will enhance the acceptance of the product in the local market.
Published: 14-Sept-2015; Alex Fairie